Hi, I'm Kyle.

I'm a growth marketer, your partner in fueling profitable scale.

Leverage my experience for your growth.

I'm a strategic digital marketing leader with 18+ years of experience specializing in omnichannel and performance marketing, holistically across owned, earned, and paid channels.

Demonstrated success in leading digital transformations and sustainable growth for B2C DTC ecommerce brands $5M-$100M ARR and B2B SaaS.

WORK WITH KYLE

200+

brands scaled

$400M+

ad spend managed

18+

years experience

Unlock Digital Marketing Scale

From go-to-market to high growth, transform your brand and products into compelling narratives and memorable experiences for your ideal customer.
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Omnichannel Strategy

Foundation to digital marketing success:
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Clarify business goals & align strategic adjectives
Analyze customer, competitor, and vertical trends
Plan across owned, earned, and paid channels
Develop creative strategy planning
Plot 30/60/90-day scale milestones

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Growth Marketing

Your pathway to profitable scale:
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Operational systems and process optimization
Performance, paid media, and project management
Implement creative strategy testing
Detail 30/60/90-day scale roadmap
Analyze brand, channel and campaign data

Generative AI

Supercharge automation and productivity:
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Develop practical AI brand and marketing initiatives
Clarify program architecture and communications
Extend 30/60/90-day program roadmap
Manage vendors and clients
Nurture strategic partnerships

My Services

Leverage my experience for your growth.
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Fractional CMO

Value: Embedded Leader to develop and execute your strategic vision, lead marketing operations

Flexibility: Part-time (20-60 hours per month)

Model: Monthly retainer

Term: Long term (min. 6 months)

Clarify business goals & align strategic adjectives
Identify barriers, solve complex problems
Omnichannel strategic planning and implementation
Operational systems and process optimization
Performance and project management
30/60/90-day scale milestones

Generative AI Integrator

Value: Elevate your brand's competitive advantage through expert led generative AI integration

Flexibility: Based on agreement

Model: Contract, Monthly retainer

Term: Limited or Long term

Generative AI brand and marketing initiatives
Program architecture & executive communications
Strategy, planning, and tactical program execution
30/60/90-day program milestones
Manage budgets
Manage vendors and clients
Strategic partnerships

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Advisor
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Value: Your Wingman, Advisor and Coach

Flexibility: 1-2 times per month

Model: Contract

Term: Ongoing

Founder advisory
CEO advisory
Leadership team enhancement
Team mentoring and coaching
Hiring collaboration

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BOOK A DISCOVERY CALL

About Kyle Wiebalk

I'm a strategic digital marketing leader with 18+ years of experience specializing in omnichannel and performance marketing. Expertise in managing monthly budgets up to $5M, overseeing $400M+ in media spend, and driving over $1 Billion in profitable revenue.

Demonstrated success in leading digital transformations and sustainable growth for B2C DTC ecommerce brands and B2B SaaS, with a specialty in apparel, automotive, CPG, consumer tech, food & beverage, health & wellness, and outdoor sports.

I've had the privilege to have launched and scaled go-to-market brands, partner with well-known global brands, and work on special initiatives like early organic social media, live video streaming, movie co-marketing, Big Game and Olympics integrations, and more.

Born and raised in California, I enjoy cooking, shooting photography, and spending time outdoors in my free time.

Marketing Resources

Practical Generative AI Tools

We're entering a world in which people will experience abundance in creativity and productivity. As a new generation of AI-native products and companies grows faster, I invite you to explore with me.

Custom GPTs are becoming some of the mode widely adopted generative AI tools, tailored version of ChatGPT to be more helpful for specific tasks in daily life. Imagine them as intelligent interns that need context and specific direction to perform well.

Try these custom GPTs I built to help marketing and sales processes for free*, feedback welcomed.
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*Requires $20/mo ChatGPT Plus subscription.
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